Essential Questions for Immersive Storytelling
Visitor Flow
Welcome / Lobby
Pre-show
Main show
Exit
CalmCast
Photo opportunity
Collective art piece
______ —> Pieces of Imperfection —> CalmCast? - Ending: Collective art piece
Tell one story at a time. Reveal one piece of information per scene.
From the book “Immersive Storytelling from Real and Imagined Worlds: A Writer’s Guide” by Margaret Kerrison
The big questions for immersive storytelling:
WHY
Share: Why share this story with the world?
WHO
Who is your audience?
Who are your characters in your story?
WHAT
What is the transformation you want to create in your audience?
What is your theme?
“A theme gives your experience a bigger purpose; a belief for others to embrace and value. When your experiences aligns with your audience’s b
Collective action?
What is the wish fulfillment of your story?
What are the mood and tone of your experience?
What are the rules of engagement?
What are the emotional anchors of your experience?
What are the comparables?
HOW
How will your audience feel?
How will your audience experience your story?
WHERE
where is the authenticity in your story?
Where is your story set?
WHEN
When does your story take place?
Other questions to answer:
What makes an experience replayable?
